The Role of Attitudes and Beliefs on Deterrence of Speeding Among Young Drivers

Document Type : پژوهشی

Authors

1 Kharazmi University, Department of Civil Engineering, Faculty of Engineering, Tehran, Iran

2 Kharazmi University, Department of Civil Engineering, Faculty of Engineering, Tehran, Iran.

3 Islamic Azad University, East Tehran branch, Department of Civil Engineering, Tehran, Iran.

Abstract

Speeding has been recognized as a common violation particularly among the younger drivers. Drivers' attitudes and beliefs are among the factors influencing drivers’ speed selection. The present study investigates the role of young drivers' attitudes and beliefs on the deterrence of speeding penalties including “monetary fines”, “demerit point”, “car impoundment”, and “social deprivation”. We designed a stated preference survey to investigate the drivers’ choice of speeding penalties. The convenience sampling method was used to collect data (n=550) at campuses of Kharazmi University in Karaj, College of Engineering at the University of Tehran, and the East Tehran Branch of Islamic Azad University. We conducted a Multinomial Logit (MNL) regression to correlate the drivers’ selection of the speeding penalties to attitudes towards excessive speed and road crashes, as well as their beliefs about speed penalties. According to the results, for drivers who had a positive attitude toward accidents, social deprivation was more deterrent than demerit points and monetary fines. Moreover, analysis of the interaction between drivers' beliefs about traffic penalties and social deprivation showed that compared to other drivers, for drivers who did not have a positive belief about traffic penalties, the mechanism of social deprivation was less deterrent. The implications of these findings have been discussed.
 

Keywords

References

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